The brand, ready to use.

Take what you need. The rules are at the foot.

Get the assets

Eleven bands, widest at the middle.

One drawing at every size. It takes the ink of whatever it stands on.

Clear space

The space of two bands, on every side.

16px24px40px

Least size

16px tall on a screen, 6mm in print.

The symbol on dark
The symbolOn darkSVG
The symbol on light
The symbolOn lightSVG

The mark with the name.

Two arrangements, both grounds. Take the file; do not rebuild it.

Primary lockup The first choice wherever it fits on one line.

Primary lockup on dark
Primary lockupOn darkSVG
Primary lockup on light
Primary lockupOn lightSVG

Stacked lockup A narrow column, or a square.

Stacked lockup on dark
Stacked lockupOn darkSVG
Stacked lockup on light
Stacked lockupOn lightSVG

Dark, light, and pine.

Three grounds, each with the ink it takes. Press a value to copy it.

DarkThe dark ground, and the ink on light.
LightThe light ground, and the ink on dark.
PineThe events sub-brand’s ground.

Nine things not to do.

Each one is drawn wrongly on purpose.

Do not stretch it.

Scale it whole, from a corner.

Do not recolour it.

Dark or light. It takes no other ink.

Do not tilt it.

The bands are level, always.

Do not set it on a busy ground.

A flat ground of the brand’s own, nothing behind it.

Do not crowd it.

Keep the space of two bands clear on every side.

Ethereum Institutional

Do not rebuild the lockup.

The name beside the symbol is drawn, not typed. Take the file.

Do not use the wrong file for the ground.

There is one for dark and one for light. Match them.

Do not squash it to fit.

If it will not go on one line, use the stacked lockup.

ETHEREUM INSTITUTIONAL

Do not set the name in capitals.

The house sets nothing in capitals, in any face, at any size.

Correct usages

  • Scale it whole, from a corner.Not: stretch it
  • Dark or light. It takes no other ink.Not: recolour it
  • The bands are level, always.Not: tilt it
  • A flat ground of the brand’s own, nothing behind it.Not: set it on a busy ground
  • Keep the space of two bands clear on every side.Not: crowd it
  • The name beside the symbol is drawn, not typed. Take the file.Not: rebuild the lockup
  • There is one for dark and one for light. Match them.Not: use the wrong file for the ground
  • If it will not go on one line, use the stacked lockup.Not: squash it to fit
  • The house sets nothing in capitals, in any face, at any size.Not: the name in capitals