Accelerating the Institutional Adoption of Ethereum

Brand assets, colors, files and usage rules.

The mark

Eleven rounded bands, widest at the middle. One drawing at every size, in the ink of whatever it stands on.

Clear space

The space of two bands on every side, so it can be measured off the mark itself.

32px48px64px

Minimum size

32px tall on a screen, 8mm in print. Below that the bands are too thin to hold apart, and the mark fills in.

The symbolOn darkDownload SVG

The symbolOn lightDownload SVG

The mark with the name, in two arrangements, for both grounds. Use the file; do not rebuild it.

Primary lockup The first choice wherever it fits on one line.

Primary lockupOn darkDownload SVG

Primary lockupOn lightDownload SVG

Stacked lockup A narrow column, or a square.

Stacked lockupOn darkDownload SVG

Stacked lockupOn lightDownload SVG

Each ground is shown with the mark in the ink it takes. Press a value to copy it.

DarkThe dark ground, the ink on light, and the events sub-brand’s reading ground.

LightThe light ground, and the ink on dark.

CreamThe light ground on a screen.

PineThe events sub-brand’s architectural ground.

Nine things not to do, each drawn wrongly on purpose.

Do not stretch it.

Scale it whole, from a corner.

Do not recolor it.

Dark or light. It takes no other ink.

Do not tilt it.

The bands are level, always.

Do not set it on a busy ground.

A flat ground of the brand’s own, nothing behind it.

Do not crowd it.

Keep the space of two bands clear on every side.

Ethereum Institutional

Do not rebuild the lockup.

The name beside the symbol is drawn, not typed. Use the file.

Do not use the wrong file for the ground.

There is one for dark and one for light. Match them.

Do not squash it to fit.

If it will not go on one line, use the stacked lockup.

ETHEREUM INSTITUTIONAL

Do not set the name in capitals.

The name is never set in capitals, in any face, at any size.